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“In fact, the real value of blog just appears.” Blogbus CEO Douyi said with calm expression in the afternoon on August 8, to answer reporters’ question ” Where is the future of professional blog site?”.
15 characters, quite worth pondering, at this time, the distance between the circles that the market momentum mighty big discussion is one month.
In early July, one of the elite blog, ants network founder of “The Catcher” wrote an article entitled “blog has become obsolete,” the blog. All of a sudden, one stone Melaleuca stirred up waves. Although many opponents, but insiders attribute thinking from the blog, blog users has been to the viscosity of SNS alternative. In other words, whether there is a blog business model once again become a hot spot of concern, and directed at the professional behind the BSP’s transformation.
China’s first batch of professional blog site of the Gold Rush began the road to the end of 2004. The time, work a few years the blog network, the Chinese blog network and BlogBus have access to finance and began to conduct a sense of the commercial operation.
However, since then with Sina, Tencent, a veteran Internet companies such as Baidu behind the outflanking, by virtue of their brand and the original user advantages Houlaijushang. According to CNNIC “2007 China’s blog market research reports,” the survey data: an integrated portal market share of more than full independence BSP (blog service operators). “Concept (application) + capital” did not seem to overcome “brand or users.”
Shi Feng SNS site professional development opportunities and also the commercial value of an old saying in blog. In an interview, blog network, the Chinese blog network that will have the SNS “interactive” in transition, to increase the viscosity of users, but their hope of a breakthrough is still the main business model for Internet advertising, wireless and value-added services (including the sale of virtual goods ).
This made Blogbus which focused its income on “integrated marketing” a difference. According to Dou Yi, Blogbus began to gain profits since Feburary 2007, with over 10 million yuan current incomes and several million dollars of profits.” Compare with other professional BPS which can’t keep balance between income and expense, relying mainly on venture capital investment “, Blogbus became a strange case. Its 5 million blog users is not the industry leaders, why can they such a fantastic financial flow »
