Posted by: shanghaitechnology | July 4, 2008

3G version of Apple’s iPhone pricing strategy Yin Zhengyi

This IT news is Provided from the ShangHai XingGuo Net Technology co.,Ltd

AT & T confirmed Tuesday the company last month’s iPhone 3G phone pricing, the new 8 GB version of 199 U.S. dollars, 16 GB version of 299 U.S. dollars, but at the same time clarify the pricing applies only to the July 11 iPh
one 3G market before the purchase of any one of the iPhone mobile phone users, AT & T new subscribers or upgrade discounts for subscribers.

In addition to the specific user, the other people to buy phones, and the price for the 399 and 499 U.S. dollars. According to a new programme, customers can purchase the contract without any charges iPhone 3G, but prices will be increased to 599 and 699 U.S. dollars.

AT & T also announced that the iPhone 3G package plan a month, from 69.99 U.S. dollars 450 minutes of calls to 129.99 U.S. dollars an unlimited range. Packages include unlimited Internet and E-Mail access, but not including text messaging. Unlimited messaging service fee of 20 U.S. dollars a month.

Packages of these charges is higher than that of the original iPhone mobile phone packages. In that case, customers will rise to the charges was surprised it »

The new “value proposition”

Market research firm Creative Strategies analyst Tim Bajarin that there are not many people were surprised.

“I believe that the new iPhone mobile phone software will convey a different value proposition, so people will be its new software applications the ability to view Perspective Plan plan.”

AT & T, Apple iPhone 3G will be in all pre-installed on the iPhone 2.0 software. The software supports a new third-party software ecosystem, linking the software download site Apps Store.

Apple propaganda site, users will be able to “find everything from games to business, from education to entertainment, from health to the self, from productivity to social networks, and other types of applications,” these procedures will be applied more touch, accelerometers , Wireless and GPS technology, and other iPhone.

Software will drive sales

Bagu Lin said: “Obviously the price of 199 U.S. dollars lower with an iPhone 3G handset costs, and people have become accustomed to a monthly subscription package plan. Although some people, high cost of long-term existence of the problem, but the new software applications will be Promote the sales of these new phones. “

Market observers questioned why AT & T will launch no fee contract option. “Chicago Tribune” Eric Bonailuofu (Eric Beneroff) said, AT & T announced the plan to his “confusing.” “My first reaction was: ‘What missing little’ second reaction is: ‘If there are no additional benefits, who would spend more for the iPhone»’ “

Bonailuofu said, AT & T spokesman called for this contract to provide customer choice. “We think that people must really hate contract, contract termination fees will be higher than that spent more than twice the money to get this’ privilege ‘.”


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