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Yahoo is working to prove that their destiny in their own hands.

The first step is to sign advertising contracts with Google, the search shows that can attract more advertising revenue. The second step is brewing for several months the management of personnel changes, last week formally announced.

But Yahoo CEO Jerry Yang to regain control of an independent, to be adopted by the two customs.

Microsoft is the first test. Although the software giant has repeatedly said that is no longer seeking alliances with Yahoo, but indications are that Microsoft has yet to Yahoo Wang Qing, and investors are optimistic.

Yahoo is the second action related to send shareholder Carl Icahn put pressure on him last week that has acquired a 5% stake, and attempted to August 1 in the election of directors, in their own people to overthrow the current director of Yahoo, in order to remove Microsoft’s acquisition of Yahoo! Roadblocks.

Yahoo and Google announced the alliance and rectification plans to display the determination to take the initiative to face, rather than passively accept outsiders mercy of their own destiny.

After restructuring the company, will set up a U.S. business and advertising group, led by Hilary Schneider, and the other headed by Ash Patel include Mail, Flickr and My Yahoo, and other products of the sector, both the president Sue Decker is responsible for. Another new division is available to listen technology group, Venkat Panchapakesan the helm, Yahoo CTO Ari Balogh to the report.

Yahoo e-mail and information sector interest the new leader of Scott Dietzsen said: We will be team work and create products. We belong to different departments, but will eventually operate like the same team in general. I will do its utmost to close integration of product management and engineering, it is important achievements of the way.

As for the advertising revenue of the great responsibility will be Schneider and the other three regional director in charge. The question is, before Yahoo’s products and advertising departments often conflicts trouble like to come forward by the mediation disputes Decker, Yahoo and the new organization at first glance did not change under such circumstances.

Yahoo understanding of the internal operation of the state of a certain person said: “The advertising and product sectors and not always. Products Division staff, not innate love advertising, and advertising departments of personnel since that Yahoo is the biggest pillar.”

After restructuring while some new faces emerge. On the sector in terms of products, Patel has been largely will replace Jeff Weiner left the after-service functions, and will be replaced Dietzen will also leave shortly after the Brad Garlinghouse.

It seems that some positions are still unclear, such as Yahoo Open Strategy restructuring plan, which is to help Yahoo regain Shitu important task.

On the other hand, Yahoo set up a specific sector, to address cloud computing (cloud computing) business, which is in a central server on the implementation of the application. Leadership in the sector Balogh said: We spread around the procedure, which can set it of an organization.

Even if these adjustments can play effectiveness, but now Yahoo is still facing a big problem: time is pressing.

Icahn and Yahoo from the external pressure and internal pressure on Yahoo’s board of directors, shareholders, as will be the date approaching, and the outbreak in the next month.

If Yahoo can spread out the financial issue outstanding, Jerry Yang and Decker to be more breathing space, though not enough to exorcise Icahn, but can be more difficult for him to win the support of other shareholders.

But even good earnings, Yahoo’s new corporate structure can not be reversed overnight between Qiankun.